Catalyst alumna Samata has been hired for the role of Senior Change Analyst at Accenture Bangalore. Samata was mentored at Catalyst for a career in communication – social sector – climate action while she was pursuing Bachelors in Mass Communication at Shri Shikshayatan College Kolkata. She was selected for the Post Graduate Programme in Public Relations & Corporate Communication at Xavier’s Institute of Communications, Mumbai.
As a Change Management – Analyst at Accenture, Samata will be responsible for:
- Defining Change Management strategies to support business transformational change programs
- Leveraging social and digital technologies for change management and communications
- Assisting clients in developing their change capability and becoming more agile businesses
- Co-creating solutions and conducting user review sessions, and running stakeholder agreement meetings
- Conducting Change Management Impact Analysis and developing treatment plans
- Supporting Change Measurement activities via a Change Readiness tool
- Working with the HR Transformation team to implement HR Systems such as Success Factors and Workday
- Collaborating with a dynamic, international team and contributing to practice-building efforts such as recruiting, training, and attending community events
- Coaching and mentoring junior team members to excel in their roles
- Contributing to large-scale transformational change projects globally
Xavier Institute of Communications (XIC), Mumbai offers a variety of Post Graduate Diploma programs in Communication.
Courses & Curriculum Highlights:
- Post Graduate Diploma in Journalism & Mass Communication (PGDJMC): This program equips you with the skills to be a multi-skilled journalist across various platforms – print, broadcast and new media. The curriculum covers areas like reporting, editing, new media storytelling, investigative journalism, media laws and ethics.
- Post Graduate Diploma in Public Relations and Corporate Communication (PGPRCC): This program prepares you for a career in public relations and corporate communication. You’ll learn about public relations strategies, crisis communication, corporate social responsibility, media relations and reputation management.
- Post Graduate Diploma in Advertising & Marketing Communication (PGADMC): This program imparts knowledge on advertising and marketing communication strategies across traditional and new media platforms. You’ll cover subjects like advertising research, consumer behavior, market planning, digital marketing and branding.
- Post Graduate Diploma in Film, Television and Digital Video Production (PGFTVDP): This program provides comprehensive training in filmmaking, cinematography, video editing, sound design and scriptwriting. You’ll get hands-on experience in filmmaking through various projects and workshops.
- Post Graduate Diploma in Communication for Development (PGCFDev): This program equips you with the skills to design, implement and evaluate communication strategies for social development projects. You’ll cover areas like development communication theories, community engagement, advocacy communication and behavior change communication.
Placements & Recruiters: XIC boasts a very strong placement record with a dedicated placement cell that facilitates recruitment by leading media and communication organizations. Some of the recruiters include The Times of India, Hindustan Times, Indian Express, Network 18, Star India, Publicis India, Ogilvy & Mather, Madison World, Weber Shandwick, Edelman, Reliance Industries, Mahindra & Mahindra, Tata Motors, etc.
Starting Salary: The starting salary varies depending on the chosen specialization, student’s experience and the recruiting company. However, on average, students can expect a starting salary of INR 6-10 lakhs per annum.
Admission Procedure:
- Admission to the PG Diploma programs at XIC is based on an entrance exam followed by a personal interview.
- The entrance exam tests the candidate’s knowledge of current affairs, general communication and analytical abilities.
- The personal interview assesses the candidate’s motivation, communication skills and suitability for the chosen program.
Online Entrance Test: The Xavier Institute of Communications Entrance Test (XET) is conducted online. You can find more details about the exam format and syllabus on the XIC website
Interview: Shortlisted candidates will be called for a personal interview at the XIC campus in Mumbai. The interview typically focuses on the candidate’s educational background, work experience (if any), career goals and their understanding of the chosen specialization.
At Catalyst Learning Services, we take pride with our alumni at XIC like Samata, Sreenanda, Zainab, Debolina and many more who were guided with our comprehensive mentorship program tailored specifically for aspirants preparing for the Xavier Institute of Communication (XIC), Mumbai entrance test and interview. Here’s how we guide and mentor XIC aspirants to succeed in their journey:
- Entrance Test Preparation:
- Current Affairs and General Knowledge: We provide in-depth coverage of current affairs, major events, and general knowledge topics relevant to the media and communication industry.
- Analytical Abilities: Our mentorship program includes analytical reasoning exercises, mock tests, and practice questions to enhance candidates’ analytical skills.
- Communication Skills: We focus on improving candidates’ verbal and written communication skills through interactive sessions, feedback, and language enhancement activities.
- Interview Guidance:
- Personalized Coaching: Our experienced mentors conduct mock interviews to simulate the actual interview experience. We provide constructive feedback and guidance to help candidates refine their responses and presentation.
- Career Goals Alignment: We assist candidates in articulating their career aspirations, aligning them with their chosen specialization at XIC, and showcasing their passion and commitment during the interview.
- Portfolio Building: For candidates with prior work experience or relevant projects, we help them create a professional portfolio highlighting their achievements, skills, and contributions.
- Specialization-Specific Training:
- Tailored Curriculum: Depending on the chosen specialization (e.g., Journalism & Mass Communication, Public Relations & Corporate Communication, Advertising & Marketing Communication, etc.), we offer specialized training sessions focusing on the core concepts, industry trends, and best practices.
- Case Studies and Industry Insights: We supplement theoretical knowledge with real-world case studies, industry insights, and guest lectures by industry experts to provide a holistic understanding of the chosen field.
- Personalized Support:
- Mentorship: Our mentors provide personalized guidance, support, and motivation throughout the preparation process. They address individual learning needs, monitor progress, and offer strategies for improvement.
- Mirror Tests and Feedback: We conduct regular mock tests and assessments to evaluate candidates’ readiness for the entrance exam. Detailed feedback and performance analysis help candidates identify areas of strength and areas that need improvement.
By leveraging our mentorship program, XIC aspirants can enhance their knowledge, skills, confidence, and preparation level to excel in the entrance test and interview, paving the way for a successful career in media and communication.
Are you interested in a rewarding career with the social sector – sustainability – climate action ? Register for a Career Mapping Session. Here are some ways Catalyst can help you:
- Entrance Exam Preparation: Catalyst provides specialised coaching and guidance for various entrance exams related to social sciences, public policy, and development studies. This includes exams for admissions into top institutions like TISS (Tata Institute of Social Sciences), IIT, IIPH (Indian Institutes of Public Health), Azim Premji University, and others. Comprehensive study materials, mock exams, and expert guidance are provided to ensure students are well-prepared.
- Career Mapping: Catalyst offers career mapping services to help individuals identify their strengths, interests, and career goals within the social sector. This includes helping students understand the various career paths available, such as social work, public health, development studies, and more.
- Skill Development: The social sector demands a unique skill set. Catalyst conducts skill development programs that focus on essential skills like research, data analysis, project management, and communication. These skills are vital for success in roles related to policy analysis, program management, and advocacy.
- Internship and Project Support: Catalyst assists students in finding relevant internships and projects within the social sector. This hands-on experience is invaluable for building practical skills and understanding real-world challenges in areas like healthcare, education, and community development.
- Interview Preparation: For students aiming to secure admissions to prestigious institutions or land jobs in the social sector, Catalyst conducts interview preparation sessions. This includes mock interviews, feedback, and guidance on how to present their skills and experiences effectively.
- Networking Opportunities: Catalyst organises events, workshops, and seminars that provide networking opportunities with professionals and organisations in the social sector. Building a strong professional network is essential for career growth and finding job opportunities.
- Mentorship: Experienced mentors from Catalyst provide one-on-one guidance and support to students and professionals. They offer insights into the industry, share their experiences, and help mentees navigate their career paths.
- Customised Training: Catalyst understands that individuals come from diverse backgrounds and have different career aspirations. They offer customised training programs tailored to the unique needs and goals of each student or professional.
- Continuous Learning: The social sector is dynamic, and professionals need to stay updated with the latest developments. Catalyst offers continuous learning opportunities through webinars, workshops, and access to relevant publications and resources.
- Placement Support: Catalyst provides assistance in job placements and fellowships within the social sector. They connect students and professionals with organisations that align with their career goals.
About Catalyst: Since 2011, students and working professionals have been able to successfully craft a career with Bachelors and Masters programmes offered by TISS, Azim Premji University, TERI, XIM, IIT, Nirmala Niketan, NLSIU, Sciences Po, London School of Economics and Political Science, Symbiosis, IIMC, ACJ, XIC, JNU, Ambedkar University et al with capacity building training for development sector and climate action at Catalyst.
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